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Getting Started with Google Analytics and Google Tag Manager for Your Umso Site

Alexis Taylor avatar
Written by Alexis Taylor
Updated over 7 months ago

Navigating the world of Google Analytics (GA) and Google Tag Manager (GTM) can seem overwhelming. This guide simplifies the setup process for your Umso site.

Google Analytics Setup

  • When creating a property, input your site's domain for clarity.

  • Provide Business Details and select "Generate Leads" for Business Objectives. For Data Collection, choose "Web".

  • Set up a data stream for your site to add the Google Analytics tag.

  • Note down your Measurement ID.

  • In the Umso Site Editor:

    • - Legacy Editor: Go to Integrations > Google Analytics.

    • - New Editor: Visit Site Settings > Third Party Integrations.

  • Paste the Measurement ID.

  • Publish your site, wait a few minutes, then check Google Analytics for incoming data.

Google Tag Manager Setup

  • Register at Google Tag Manager using the same email as GA for consistency.

  • Under the "Accounts" tab, click "Create Account", accept the terms, and note your GTM ID (e.g., GTM-5L4THSJZ).

  • In the Umso Site Editor, paste the GTM ID in the same integration section as GA.

  • Publish your site.

Event Tracking with GTM

  • Add a variable to your GTM container to trigger.

  • Go to Variables > Clicks > Select "Click Text".

Connect GTM to GA

  • Click on "Tags" then "New".

  • Name it (e.g., "GA4 - Config").

  • Input the GA Measurement ID from step 1e. (same used in your Umso site)

  • For Triggering, select "All Pages".

Set up an event trigger

  • Go to Triggers > New > Trigger Type > "Just Links".

  • Select "Some Links Clicks". In the picker, choose "Click Text", then type "Get Started" (or your button's text).

  • Save it

Test your setup

  • In GTM, click "Preview", input your site URL, and open your site.

  • Click the designated button on your site, close the preview, and click on "Link Click" in GTM.

  • Check if your event has fired. If so, click "Submit" in GTM.

  • View your event in GA under the "Realtime" tab.

Upcoming Feature: We're enhancing user experience by introducing the ability to assign custom IDs to buttons and forms. This will offer precision beyond relying on button text.

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